In 2023, you’ll instantly get into the Apple Podcasts directory as soon as you submit a show it’ll be available in search and and recommendations after approval. The company has also announced changes to how podcast approval will work.(Other technical changes include support of ETAG and Last-Modified, which will dramatically reduce the amount of bandwidth used for RSS feed checking). The big technical change: no more email addresses in RSS feeds: a welcome change which will dramatically reduce the amount of spam sent to podcasters. We reached out to YouTube’s PR team for comment, but have heard nothing back.Īpple Podcasts has announced a number of changes to the platform’s RSS feed requirements “in 2023”. Kai Chuk, YouTube’s Director of Podcasting, will speak at Podcast Movement on Thursday.That may have been informed by the “popular playlists” navigation in the new YouTube Podcasts homepage. Erica, a Strategic Partner Manager from YouTube, shared tips about podcasting podcasts in June, including the suggestion “that you make a playlist for your podcast episodes”.However, almost nothing of their March plans appear to be in this soft August launch: the confidential document being presented to partners six months ago promised RSS ingestion, search improvements, audio ads, and audio-aligned analytics. Podnews broke the story of YouTube’s podcast ambitions in March.Podnews’s Editor’s personal account is not enabled, and even in the US gives a 404 error. YouTube Podcasts is only available in the US: trying our enabled account from the UK via a VPN gives us a 404 error.It’s unclear how shows been chosen NBC News bulletins appear in the list for some reason Podnews doesn’t. Available from the explore page, the podcast front page contains popular episodes, playlists and recommendations, then a list of creators and categories like true crime, sports and music. YouTube appears to be rolling out YouTube Podcasts in the US. Watch it in person at Podcast Movement at 3pm - or stream it live here. Today: After These Messages - Creative Execution in Podcast Advertising - the latest research study from Sounds Profitable.
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